Unit 6 - Social Media and Globalisation

 

The long tail theory is a theory that can be used to describe the way in which new technologies have enabled audiences to have CHOICE over the amount of media they can access. Not just mass/population, but niche. Initially written based on music streaming, it now can be applied to video on demand and streamed media. Through recommendation systems (Web 3.0 or the semantic web) niche products are often promoted. The long tail theory states because of the advancement of technology this has enabled them to have a choice of the what type of media they want to consume but with this it has reduced the amount of physical copies of products and now everything is becoming digital. moral panic is a theory that can be used to describe the way in which the mass media create folk devils out of products or groups of people. Fake news is the way in 

 what does the term 'Proliferation of social media' mean? Proliferation of social media- The amount of Social media links to advantages and disadvantages such as being apart of a community an negatives such as cyber bullying and trolling. What media regulators might link to the monitoring and production of online content. Ofcom because they regulate video content and because they regulate tv and radio  ipso because they regulate written content. Challenge- What does self regulation mean- You regulate and monitor what content you share online and choose your online presence. A problem with this is if a company says something offensive the account will get removed whereas if a individual gets in trouble they get banned for this and cannot use the social media app. LO2:Legal and Ethical Regulation (Data protection Act, self regulation, freedom of speech versa inciting hate speech, injections, ISP roles) Role of regulatory bodies (independent press Standards Organisations(ipso), o...

 moral panic is a theory that can be used to describe the way in which the mass media create folk devils out of products or groups  Fake news is the way in which unauthorized or untrue new source are spread virally using social media  negative body image unrealistic expectations is way in which social media and online technologies can be used to promote false life styles, which can be damaging to mental health of teenagers  Trolling and cyberbullying are terms used to describe the way that celebrity's individuals are targeted online in a negative way. Kim Kardashian west on twitter  I always talk about my skincare and my makeup routine but I never talk about my oral care routine. #ad I keep my teeth super white with  @burstoralcare . Go to http:// burstoralcare.com & use code KKW for $10 off to get one in my new favorite colorway #brushBURST #BURSTlavender Cultural impact- proliferation of social media cultural imperialisms and promotion obsession's...

 what do the terms crowdfunding and crowdsourcing mean Crowdfunding- When you pitch an idea and you get people to fund this idea (Kickstarter) Crowdsourcing- Gather experts in the area of your idea. (LinkdIn) Electronic agora- An online meeting place  Web Utopia-The idea of using social media is a beneficial.

  Identify three possible problems media producers might face when using twitter to market digital media products Twitter is a microblogging site with limited characters  When marketing on twitter you won't be able to go in-depth as you want because of the limited word count. Another problem would be is that a lot of people use twitter to say their opinions meaning marketers would face problems because there is a lot going on with people stetting their opinions. Another problem you would have is if your twitter page is small it would be incredibly hard to actually get your product known as you have to have a large following to be recognised on twitter. Explain one way that social media has contributed to a change in music is distributed. Streaming services such as Spotify  Video on demand content Traditional distribution  Social media has influenced the music industry quite heavily for ex...