Unit 6 - Social Media and Globalisation

  USP - Unique selling point - the aspects of a product that makes it standout from its competitors.  for example my life tv was made by none proffessionals UGC - User generated content - content made by prosumers  Folksonomy - sharing ideas across an online social community  Social media metrics/measurements - analysis of the number of people accessing posts, it's important to look at how many people looked at the content you put out when creating a social media marketing campaign.  Involvement with a big company or celebrity creates push out for your campaign. Social media aggregation - maximise the message you are sending by putting what you want to upload on multiple platforms and channels.  Social media sales funnel -  Awarness- Atracting new people who are currently unaware of your brand  Consideration - Stand out to competition  Action- Comppeling your audience to take action and make continent or purchase something Engagment - keeping...

Purposes and uses of social media channels: Lyrical lemonade/ instagram   Activision Blizzard/ Twitter  Disney, Marvel entertainment/ Youtube What I post? I use social media as an consumer so i don't post anything thing on my social medias i only use them for entertainment and as a news source professional vs personal  the individual and the company  globalisation  more opportunity  may around a countries culture (friends in India) What type of people are social media targeted to Tik tok - 10 to 25 yr olds/ short video content, dancing, memes, news, influences, lifestyle advice  Facebook - 30 to 50 yr olds/ political pov, local content, personal  instagram - 16 - 40 yr olds/ Photos, memes, promoted content, news, influencers  Youtube - 12 + Youtube kids - 4 to 12  snapchat - 16 to 30 yr olds/ news, communication,  twitter - because its a micro blogging site it has a wide range of people who use it such as 16 to 60 yr olds/ news, pol...

Cultural censorship of social media and the impact on media production (e.g in China, North Korea and Turkey) Bias and Ideology (e.g in terms of cultural distinction of social norms and marketing practice)  Chinese social media apps- -WeChat -Weibo -QQ -Douyin In Muslim countries such as Saudi Arabia posters must not show any reveling content of women. This is also seen in countries such as China with black people instead as they remove them off the posters.

A media product that is being released or launched. Plan the social media marketing campaign for the release or lunch of the product. develop a marketing campaign  The objectives of the inhomehits brief its a drama specifically targeting towards women they have a popular singer as the main character which brings in a sponsorship by vooyou which will get young adult s involved with the show 

 

The long tail theory is a theory that can be used to describe the way in which new technologies have enabled audiences to have CHOICE over the amount of media they can access. Not just mass/population, but niche. Initially written based on music streaming, it now can be applied to video on demand and streamed media. Through recommendation systems (Web 3.0 or the semantic web) niche products are often promoted. The long tail theory states because of the advancement of technology this has enabled them to have a choice of the what type of media they want to consume but with this it has reduced the amount of physical copies of products and now everything is becoming digital. moral panic is a theory that can be used to describe the way in which the mass media create folk devils out of products or groups of people. Fake news is the way in