LO1 Purpose and uses of social media channels.

Purposes and uses of social media channels:

Lyrical lemonade/ instagram

 

Activision Blizzard/ Twitter 

Disney, Marvel entertainment/ Youtube

What I post?

I use social media as an consumer so i don't post anything thing on my social medias i only use them for entertainment and as a news source

professional vs personal 

the individual and the company 

globalisation 

more opportunity 

may around a countries culture (friends in India)

What type of people are social media targeted to

Tik tok - 10 to 25 yr olds/ short video content, dancing, memes, news, influences, lifestyle advice 

Facebook - 30 to 50 yr olds/ political pov, local content, personal 

instagram - 16 - 40 yr olds/ Photos, memes, promoted content, news, influencers 

Youtube - 12 +

Youtube kids - 4 to 12 

snapchat - 16 to 30 yr olds/ news, communication, 

twitter - because its a micro blogging site it has a wide range of people who use it such as 16 to 60 yr olds/ news, political pov, commentators, 

reddit - 16 - 30 yr olds

Disney used the social media channel Instagram to market the release of the upcoming show Wanda vision on their subsidiaries instagram accounts. The Instagram account Marvel entertainment released posters that count down to the release of the product.  

Also suits did this 

Global village theory (Marshell McLuhan) suggested that one day we would live in a global village 

we are interconnected around the world/ I can speak to someone from across the world using my devices. The advancements in technology 

However because of this it has brought around a tribal mentality 

Pros/ web utopia (its good for society) 

-Communication across the globe

-distribution of content made easier 

-share ideas and views across the world 

-finacing personnel and funding via crowdsourcing and crowdfunding 

-collaboration

Cons 

-Bullys and trolls

-Misinformation

-reliability to technology 

David Gauntlet is a media theorist and webutopiun who's believes globalisation and a global village benefits society 

3 positives of globalisation 

Digital trendsetting (influencers, vloggers, twitter, insta 

Collaborative production (cloud 9)

Online UGC content (soundcloud)

video games (e- sport)

virtual environment (second life)

electronic agora is a social meeting place created by Howard weinghold in 1991

first attempt at a global village were online meeting rooms and chat room 

Crowdfunding platforms such as kickstarter fidget cube which was successful 

The long tail theory the collective nature of niche products is the same as mainstream

recommendation system is the 3rd stage of the internet and it creates and abundance of content whiter its niche or mainstream, meaning that it practically never ends. EG Spotify that gives you multiple playlists a day and constantly gives you more content.