Section A assessment Review Work
Twitter is a microblogging site with limited characters
When marketing on twitter you won't be able to go in-depth as you want because of the limited word count.
Another problem would be is that a lot of people use twitter to say their opinions meaning marketers would face problems because there is a lot going on with people stetting their opinions.
Another problem you would have is if your twitter page is small it would be incredibly hard to actually get your product known as you have to have a large following to be recognised on twitter.
Explain one way that social media has contributed to a change in music is distributed.
Streaming services such as Spotify
Video on demand content
Traditional distribution
Social media has influenced the music industry quite heavily for example before the introduction of Web 2.0 the way you could listen to music was by going to the cd shop to buy a song but now through the internet we can now listen to music from the internet making it more easily accessible. Another factor is that because of the advancements in social media consumers can now even create music quite easily and post it on certain sites to gain traction and if the song is good enough it can get on music channels like grm which post music from small and big artist and posts them making a small artist more well-known
Explain two ways that social media can be linked to the change between the digital and traditional global distribution of media products.
Awareness of products can be spread more quickly
Globalisation - The world is getting smaller. (global village)
- How money is made (people are reached more easily)
Products are available online so can be shared for purchase easily
People are now able to buy products instantly from their home now this is because they buy a file online instead of waiting for it to get delivered Social medias customers buy them and get them shipped right to their front door.
Identify three ways that social media allows producers to collaborate when working on a project.
People can send messages through social media DMs
Social media lets people discover other collaborators.
Social media also allows you to tag the person you're collaborating with.
Explain one way that globalisation can support the production of digital media products.
Globalisation- Sharing of ideology, Sharing (making profits), Sharing assets.
The way globalisation supports production is because if you are a prosumer you can get in touch with a person who made a product you like and ask for permission to use it this helps digital media products as it uses globalisation as a way to help prosumers create their products as they are sharing assets.
Identify two social media channels that can be used by commercial media company. Explain how each can be used to advertise the company's product. Use examples to support your answer.
Commercial means to make a profit.
Making a profit because things can be shared to be purchased.
reach specific audiences
Twitter can be used to reach a specific target audience for example a commercial company like Disney used twitter to advertise the new Encanto film. The Disney uk twitter page advertised Encanto during the final week before release to get people more excited. Another social media channel that can be used is instagram for example how Disney released a teaser video for their film Lightyear they also released teaser images and also posted these images on their instagram story.
Explain one way that social media can be used to communicate ideology
Cultural imperialism
ideology is peoples points of view
an example of this is Piers Morgan as he uses twitter to share his ideology on everything such as politic and news and even religions and he try no force his beliefs on people and is able to because he has such a large following on twitter and this is a bad use of social media because peoples ideology are being manipulated by him because of his large social presence
Explain two advantages of using online project planning tools for media producers
One advantage is that project management tools like trello save a lot of time because you do not have to attend live meeting as instead you can find out what you need to know from the project management tool and example could a that a games designer could be extremely busy and by using trello he can miss out on a meeting and still know all the details they need to know as it would be published in the project management tool. Another example is that it prevents loss of files due to hardware failure this is incredibly beneficial as tools like Monday.com can back up data and save all you data for example this would be beneficial to film directors as if they have their film on the project management tool it'll save all the data and this can save possibly millions as you would not have to shoot anymore video.
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