Task 3 LO1 Purposes and uses of social media channels

 The media product I am choosing is the Netflix original show 'Sex Education' and how they were doing a countdown of the release of the new season, for example the image below shows Netflix taking a scene out the previous season to tell the audience when they are going to release the new season of the show.

This product is a series and the purpose of this series is too entertain but also educate people on Sex Ed and this is very beneficial as this series has two purposes which are beneficial to the audience. The Production company of this product is Netflix we know this because the series is a Netflix original and the image shown is posted on the NetflixUk instagram page. The target audience for this series is 16+ this is because the character are a similar age as the target audience so the audience can somewhat relate to the characters. The way this distributed was via Netflix as the entire of the new season. 

YouTube, Instagram and TikTok were used to promote the product but with instagram they used it the most. The way instagram was used to promote the product was by creating memes like the image which shows two character interacting and telling the audience when the new season is going to be released.

The way Netflix used Instagram was clever as they created memes to get the audience involved with the show and even after the new season had released they were posting more memes and gifs such as the image with three different scenes of the same character, these are lines of the character the audience found funny so it is a good move to post the meme as is may make more people involved with the show and more interested in watching it.